About William Ireland

William Ireland works and owns William Ireland Photography in Baraboo, Wisconsin. After working in the automotive, marketing industry and doing nature photography as a hobby, William began doing portraiture professionally in 2015. His love and keen eye for beautiful landscape transferred into creating vivid and unique portraits. William travels around the Midwest to work with models, such as Evie Kalmar of Unplugged Artistry, as well as working commercially for private events, and family portraits in the Madison region. His portrait and landscape photography has been featured in local magazines, such as B Magazine, Ethareal, and Shot Caller. William has recently been photographing within the fashion industry, including working with international fashion designer, Wafaa Lahlah Couture, which ultimately led to being published in France. Attending Milwaukee Fashion Week as a press photographer is right up there, feeding images to magazines, designers and models around the Midwest.

  • - Internationally Published Fashion Photographer - Prestige International Magazine April 2018 / Paris

  • - Inside Cover B Magazine January 2018

  • - Featured Writer B Magazine 2018

  • - Featured Artist and Cover Photo- B Magazine April Edition 2017

  • - Published Ethareal Magazines 2017

  • - 8 Years Web Design & Marketing On A Chrysler Website And Social Media

  • - Webpage Ranking Top 5 Nationally on Google

  • - Keyword Ranking #1 Nationally on Google

  • - Trained by Award Winning Digital Website Builders

  • - Multiple Chrysler Digital Excellence Awards

  • - Trained in SEO, Design, and Social Media Marketing


My Gear

  • Nikon D750 Professional DSLR - one of the highest rated cameras to hit the market in the last 5 years.

  • Sigma 50mm f1.4 DG Art Lens - Beauty portrait photographers must have

  • Tamron 70-200mm f2.8 Di VC G2 Lens - Super fast, sharp and versatile

  • Nikon 135mm 2.0 Lens with Defocus Control - Rare, creamy soft backgrounds, perfect for outdoor portraits

  • Nikon 16-35mm f4 VR Wide Angle Lens - Landscape, and dramatic, artistic portraits

  • Nikon 200-500 f5.6 VR Wildlife Lens - Wildlife and sports on the go

Gear Matters

A lot of people will say it is the person behind the gear that matters, not the gear. While this may be true for having an eye for creating excellent portraits and wall art, what they don’t say is that in order to produce the highest quality images, your gear has to be as good as your eye. I believe that I already have the eye, and now I have invested in the gear to help me achieve a higher quality image. Most equipment, including a cell phone, will produce an ok image that you might even be able to print up to an 8x10 and it look fairly decent in quality. You can see that just by visiting Instagram. However if you want a true wall hanger, a statement piece, the gear will matter.

My goal is to achieve that statement piece, one that you will be proud to show off in your home. Putting my eye, and all of the top of the line gear to work for you.