A Little Fashion.

A Little MidWest.

Sessions That Feel Easy

(Even If You’re Not A “Photo Person”)

You don't need to know how to pose. You don't need to “act natural.” And you definitely don't need to worry about feeling awkward.

I know, every photographer says they'll help you pose. But here's what that actually means. I'll guide you through the session with simple direction, natural movement, and a little room to do your own thing. Nothing stiff, nothing complicated, and definitely no standing around wondering what to do with your hands.

And the thing I hear most after a session?

“That was way more fun than I expected.”

Modern Editorial, Midwest Relaxed

My photography is inspired by fashion and editorial work — clean composition, intentional color, and images that feel elevated. But the experience itself is grounded and easygoing.

We’re not chasing trends just for the sake of it, and we’re not forcing anything that doesn’t fit. Whether your style is bold, laid-back, athletic, creative, or somewhere in between, your session is designed around you.

The result is senior portraits that feel confident, current, and timeless — not staged or cookie-cutter.

The Process. It’s Pretty Simple, Right?

Step 1. Well, You’re Already Here!

You found my website and you're checking things out. I'd say step one is officially complete. Nice work!

Step 2. Let’s Talk!

Fill out the inquiry form and I'll send over the full pricing guide, including collections, products, and all the details.

Step 3. Make It Official

I'll send over your booking link and a quick questionnaire so I can get to know you a little better. Once you’ve locked in your date, we can start planning the fun stuff!

Step 4. Let The Planning Begin!

Outfits, locations, sports, hobbies, and all the little details that make your session yours. We'll toss around ideas, put together a game plan, and maybe even come up with something completely unexpected along the way!

Step 5. The Good Stuff

The session's a wrap! I'll get to work on your sneak peeks, and before you know it, you'll have your own private gallery to explore.

The Boring Details

(but important ones!)

  • $250 Non-Refundable Retainer - Due when you book to secure your session date.

  • Remaining $250 - Due One Week Before Your Session

  • 24Hr Sneak Peeks! - Social media post with a few favorites from your session.

  • Fully Edited Gallery - Delivered within two weeks, usually closer to one!

  • $200 Collection Credit - Included with your session retainer and applied toward the collection of your choice.

Don’t Just Take My Word For It!

“William Ireland is the best!! He cares so much for making the experience and final pics truly reflect the customer. He was so easy to work worth and worth the price! We will use him again in the future!! Thank you!”

Marianne

“Bill is great to work with! Nothing seems impossible with him. My daughter was a little nervous about being the center of attention but told me after the first part of her shoot, "This is really fun!" And Bill took the time to get to know my daughter's personality to capture her at her best. At one point I was trying to hurry her along because we seemed to be finishing up, but Bill asked if she wanted a couple more shots. They turned out to be some of our favorites. I would highly recommend Bill to anyone looking for quality photography and excellent service. He is the best of the best in our book.”

Karen

“William Ireland was absolutely amazing to work with for McKenna’s senior pictures! He made her feel so comfortable and did such a great job capturing her personality. We aren’t familiar with the Baraboo area, but he took us around to some beautiful locations and got so many amazing shots!
He spent a few hours with us and truly went above and beyond. He even surprised McKenna with a thoughtful little gift bag! Such a sweet and unexpected touch!
We couldn’t be happier with the experience or the pictures. I would 100% recommend William for senior pictures, sports, family pictures, or anything else. We will definitely be using him again!”

Stephanie

Related Blogs

Featured
Location, Location, Location : How to Choose the Perfect Location for Your Senior Portraits
Preparing For Senior Portraits
How To Choose The Perfect Location For Your Senior Portraits, Baraboo Senior Portraits, Guys Senior Portraits, Girls Senior Portraits, Senior Portraits, Prepare For Senior Pictures, Senior Portrait Photography, Senior Portrait Location Ideas, Baraboo, Reedsburg, Sauk, Wisconsin Dells
Location, Location, Location : How to Choose the Perfect Location for Your Senior Portraits
Preparing For Senior Portraits
How To Choose The Perfect Location For Your Senior Portraits, Baraboo Senior Portraits, Guys Senior Portraits, Girls Senior Portraits, Senior Portraits, Prepare For Senior Pictures, Senior Portrait Photography, Senior Portrait Location Ideas, Baraboo, Reedsburg, Sauk, Wisconsin Dells
Read more →
Preparing For Senior Portraits
How To Choose The Perfect Location For Your Senior Portraits, Baraboo Senior Portraits, Guys Senior Portraits, Girls Senior Portraits, Senior Portraits, Prepare For Senior Pictures, Senior Portrait Photography, Senior Portrait Location Ideas, Baraboo, Reedsburg, Sauk, Wisconsin Dells
How to Be Prepared for Your Senior Portrait Session
Preparing For Senior Portraits
Senior Pictures, Prepare For Senior Pictures, How To Be Prepared For Your Senior Portraits, Baraboo, Girls Senior Portraits, Guys Senior Portraits, Reedsburg, Wisconsin Dells, Sauk, Baraboo Senior Portraits, Wisconsin Senior Portraits
How to Be Prepared for Your Senior Portrait Session
Preparing For Senior Portraits
Senior Pictures, Prepare For Senior Pictures, How To Be Prepared For Your Senior Portraits, Baraboo, Girls Senior Portraits, Guys Senior Portraits, Reedsburg, Wisconsin Dells, Sauk, Baraboo Senior Portraits, Wisconsin Senior Portraits
Read more →
Preparing For Senior Portraits
Senior Pictures, Prepare For Senior Pictures, How To Be Prepared For Your Senior Portraits, Baraboo, Girls Senior Portraits, Guys Senior Portraits, Reedsburg, Wisconsin Dells, Sauk, Baraboo Senior Portraits, Wisconsin Senior Portraits
Taylot Sperl-17.jpg
Madeleine Esposito-34.jpg
Ellenna Gallo-30.jpg
Cayden Kingsland-13.jpg
McKenzie Dougherty-78.jpg
Dayana Wade-67.jpg
Alexa Schultz-95.jpg
Connor Brandt-15.jpg
Dominic Gallo-53.jpg
McKenna Schindler-73.jpg
Elijah O'Donohue-47.jpg
Ethan Huelsemann-53.jpg
Gracie Anderson-40.jpg
Hayden Dietl-55.jpg
Jorrin Pettit-11.jpg
Lily Rogers-70.jpg
Rachel Byxbe-45.jpg
Rebecca Kleist-76.jpg
A young woman with long red hair and light skin sitting on a sidewalk with a brick wall behind her, wearing a pink t-shirt, light blue jeans, and sandals, smiling and touching her face.
A woman with long blonde hair wearing a green strapless dress walking along a sidewalk with white flowers on her left and a red awning in the background.
Young woman sitting on an outdoor basketball court with a basketball and wearing sneakers, looking thoughtfully into the distance.
A young man with blonde hair wearing a blue suit, white shirt, and brown shoes sitting on a metal platform in front of a white, textured wall with horizontal lines, casting a shadow.
A young man standing outdoors on rocks with trees in the background, wearing a varsity jacket and looking off into the distance.
Avianna Lee Senior Portraits -36.jpg
A young woman with long dark brown hair leaning against a tree in a forest during fall, wearing a beige zip-up sweater with a cross necklace.
A young man sitting on a bridge, leaning against the railing, smiling at the camera, wearing a white shirt and green vest.
A smiling woman in a pink floral dress stands barefoot on grass, holding a rope, with a black horse beside her in a green outdoor setting.
Natalie Backhaus-52.jpg
A young woman with light skin and curly blonde hair, wearing a black wide-brim hat, denim vest, white lace skirt, and ankle boots, standing on an outdoor staircase during sunset, surrounded by greenery.
A young man with dark hair and a mustache sitting on fallen logs in a forest during fall, wearing a maroon long-sleeve shirt and jeans.
A young woman with long, wavy blonde hair lying on a maroon couch, upside down, reading a book in a cozy room with bookshelves in the background.
A young woman in a white dress standing among tall trees in a forest with soft sunlight.
Close-up portrait of a young man with blue eyes, brown hair, wearing a black baseball cap and a gray shirt, smiling softly with his arm raised behind his head.
A male athlete in a black and silver uniform on his hands and knees on a wrestling mat, with smoke and dramatic lighting.
A young man with crossed arms standing outdoors next to a tree, looking pensively into the distance.
Young man sitting outdoors in fall, with yellow and orange autumn leaves background, wearing a dark green jacket and khaki pants.
Hockey player in a white and navy jersey on ice rink with blue and white lighting, wearing a black helmet, using hockey stick.
A young female basketball player lying on a gym floor, resting her head on a basketball, with the word 'CHIEFS' on the wall behind her.
A young woman with wavy blonde hair sitting at a table with a stack of books, in front of a bookshelf filled with binders and books.
Black and white photo of a teenage boy with curly hair, leaning against a dark wall with his hands in his pockets, looking directly at the camera.
A young woman with curly hair squatting on a low wall outside a multi-story beige building, smiling at the camera. She is wearing a blue T-shirt, beige pants, and blue sneakers. The sky is partly cloudy.
A male wrestler in a blue singlet crouches on a wrestling mat in a ready stance, looking intense and focused.
A young man in a black t-shirt is cooking outdoors, holding a portable stove and a container, with smoke rising from the grill in front of him. The background is filled with blurry trees and natural light.
Close-up of a young male football player wearing a helmet, looking through the faceguard with intense eyes.
Young woman sitting on a wooden bridge surrounded by green foliage, wearing a white dress and beige sandals, smiling at the camera.
Young man crouching in front of a small airplane parked on a tarmac, with a building and trees in the background.
High school senior with lace veil casting shadows on her face for her senior portraits in Lake Delton, WI.
Woman lying on blanket listening to music with headphones, surrounded by vinyl records and a vintage radio.
Young man in a black shirt standing with arms crossed, leaning against a tree in a forest setting during sunset for senior portraits near Baraboo, WI.
A young woman in a red dress sitting at an outdoor cafe table with a cup of tea and pink flowers for her cafe themed senior pictures in Baraboo, WI.
Young woman smiling in a field of yellow wildflowers for her outdoor themed senior pictures in Merrimac, WI.
Man in black striped polo shirt standing in front of snow-covered railings during his senior portrait session in Baraboo,WI.
A young man wearing "Baraboo" football jersey with number 75 is spinning a football on their index finger outside a building with large window for his senior portraits.
Young woman in a dress on an ice rink holding a hockey stick and a helmet, wearing ice skates for a dramatic black and white senior picture in Baraboo.
Baseball player fielding infield, wearing red and white uniform and cap, with glove and ball near a base, on a dirt field. Trees and advertisements in the background under a blue sky.
Baraboo Cheerleader in white and blue uniform smiling with golden pom-poms in bleachers at sunset for her senior photos.
A young man smiling in plaid shirt leaning against a tree branch outdoors for his senior photos near Wisconsin Dells.
Young man in a floral shirt leaning against a gray wall, looking to the side with arms crossed in downtown Wisconsin Dells for senior portraits.
Woman looking at her reflection in a round mirror outdoors, surrounded by colorful plants, wearing a patterned dress for her floral themed senior pictures near Baraboo, WI.
Man with a mustache and short brown hair sitting outdoors, wearing a white shirt over a black t-shirt, smiling at the camera. Background is blurred greenery.
A woman wearing a Reedsburg varsity jacket and jeans sitting on bleachers with shoes hanging from the railing for her track inspired senior photos.
Young man in a suit standing in a brick archway for formal senior portraits in Baraboo, WI.
Young woman in white dress and cowboy boots standing on grass in a field, with green trees in the background.
Woman with long hair and nose piercing smiling, surrounded by green foliage.
Young man holding a racing helmet, sitting on a tire next to a blue race car and a checkered flag, smiling during his race car inspired senior portraits in Wisconsin Dells.
A woman in a white dress and wedge sandals walking on a wooden boardwalk through a lush green forest.
Black and white portrait of a young person holding a golf club, wearing a polo shirt with a Nike logo for his Tiger Woods inspired senior photos in Wisconsin Dells.
Young woman with long dark hair and glasses smiling in a sunny field with tall grass.
Young woman with soccer ball sitting on bleachers
Black and white image of a hockey player holding a stick across their shoulders, wearing protective gear and standing in front of a goal net.
Young person with glasses and long brown hair sitting in front of a vintage red Ford car, wearing a brown ribbed sweater and decorative earrings.
Black and white image of a person in a cowboy hat sitting on a stack of logs in a field, with horses grazing in the background.
Young man in a checkered shirt sitting outdoors.
Smiling person leaning against a wall covered in green ivy.
Woman walking confidently in an urban alleyway, wearing a black sleeveless top, white cargo pants, and glasses, with a relaxed expression.
Woman smiling while sitting on a skee-ball machine in an arcade with colorful lights.
Black and white portrait of a person in a flannel shirt and baseball cap sitting in a vehicle.
A person in a green Nike tracksuit sitting on a concrete ledge under a bridge, with sunlight streaming through. They are wearing black and white Nike sneakers and have a relaxed pose.
Young man in a checkered shirt leaning against a red corrugated wall, standing on rocky ground, with train tracks in the background.
Woman in a white lace top and denim shorts smiling in a sunny field.
Young man sitting on a bridge, wearing a plaid shirt and shorts, looking thoughtfully to the side.
Young woman with long hair lying down, wearing a green jacket and a white shirt, looking at the camera.
A woman in a hat sitting on a vintage chair in a sunlit field, surrounded by tall grass and wildflowers, during a golden hour scene in autumn.
Person with glasses and dark hair smiling, wearing a white shirt and orange jacket, standing near foliage.
Young person wearing a varsity jacket with letter "B", sitting against a wall with a thoughtful expression.
Young woman sitting on a bench in an urban setting, wearing a white off-shoulder shirt and jeans, with parking signs and buildings in the background.
A person leaning against a black classic car on a road during sunset.
Black and white photo of a person sitting on metal stairs, wearing a white shirt and jeans, looking to the side.
Young man with curly hair wearing a dark shirt and necklace, standing outdoors near a wooden structure and foliage.
A young man in a blue football jersey and khaki pants leaning against a yellow goal post on a grassy field, holding a football helmet, with trees in the background.
Black and white photo of a person with light-colored hair, wearing a T-shirt, standing outdoors by a metal structure.
A person in a tropical shirt and cap crouching near a truck with thick black smoke around them, outdoors.
A person with long blonde hair sitting outdoors in casual attire, wearing ripped jeans, a blue top, and a plaid shirt, leaning against a textured wall.
A woman wearing a cowboy hat and sunglasses driving a vintage red car with fuzzy dice hanging from the rearview mirror.
Black and white photo of a man with sunglasses and a mustache, leaning against a small airplane.
A young man in a yellow varsity jacket leans against a large concrete structure by a riverbank. He is surrounded by autumn foliage and wears light blue jeans and sneakers.
Person with long hair and green jacket leaning against a brick wall, looking thoughtful.
Young man sitting with arms crossed over knees, wearing a black t-shirt and jeans, against an urban background.
Woman in a black dress standing by water during sunset.
Person in a maroon long-sleeve shirt and jeans sitting on a wooden structure outdoors with fall foliage in the background.